TikTok Observatory is part of Tracking.Exposed
Tracking.Exposed investigates how social media impact our society. As a non-profit organization we build tools and conduct research to help shape a freer Internet.
Algorithmic Accountability since 2016
This TikTok focused project is sponsored by Mozilla Technology Fund.
Big Tech spies on you,
together we can spy on them
In order to investigate TikTok, we rely on a browser extension which collects the content served by the algorithm. To participate in the data donation and help us study algorithmic amplification and shadow banning:
Check out our twitter @trackingexposed, or drop an email to